Meedox is renewing itself, but its spirit remains the same!
In July 2024, Meedox changed its brand identity.
The innovative startup in the Health and Wellness sector, entering the Italian HealthCare market, now has a new look.
What’s the idea?
The idea is very simple and reflects the soul of Meedox.
Meedox provides healthcare services to each user.
Each account will be specific and structured based on the information the user enters, both for themselves and for those they care for (profiles), typically family members.
This is why we arrived at the idea of DNA.
Each of us has a unique DNA that identifies not only the individual but the entire family. And every family is unique, special, and unmistakable. DNA doesn’t lie.
DNA reveals what we inherit from our parents. Each individual carries in their DNA a specific code that defines their genetic fingerprint.
And since users take care of either young children or elderly parents, we couldn’t help but start with DNA.
Thus, starting from DNA, we arrived at Meedox’s new Brand Identity. Here it is:”
It is a reinterpreted double helix of DNA, closed, circular, and in a certain way, concentric.
We’ve already explained why it’s based on DNA.
Now let’s see why it’s closed and why it has 5 points.
Meedox is ‘the user’s personal virtual healthcare system.’
→ From a single app (Meedox), the user can access very different services, all related to the health sphere.
The user uses just one app (Meedox), which connects to all the healthcare services they might need (for themselves or their loved ones).
We have identified 5 macro-areas (the initial ones) with multiple services (in full operation), all interconnected in a continuous way. Users move from one macro-area to another seamlessly, in a natural way.
Here is Meedox! Simple… but at the same time full of meaning!
And to quote Verga in *I Malavoglia*: ‘Men are like the fingers of a hand’; 5 fingers, each with its own role, and together they form a family!
In the same way, Meedox is structured, with each macro-area contributing to better defining and realizing Meedox!
